Gen Z turns against private equity's restaurant takeover: what the Los Tacos No 1 backlash reveals about the battle for American dining
When beloved New York taqueria Los Tacos No 1 accepted undisclosed funding from private equity firm TSG Consumer in September 2026, social media declared it 'the beginning of the end'. The backlash, amplified by TikTok lists of restaurants to avoid, exposes a deeper collision: an industry where PE firms invested $94.5bn between 2014 and 2024, where almost half of 2024 restaurant bankruptcies were PE-backed, and where a younger generation of consumers now treats ownership structure as a quality signal.